Guest: Emma Soy, RN, BSN, IOM; – owner/ Founder / CEO of Gentle Shepherd Care, LLC
As a co-host of Local Biz Now, we are invited to bring a resource, insight, or perspective to share, something that can serve the wide range of business owners and professionals who tune in. For our final April episode, we turned to a voice many small business leaders rely on behind the scenes: Darren Hardy, and specifically, a sampling of three stand-out lessons from his free DarrenDaily series.
These were not motivational soundbites; they were practical frameworks that speak directly to the challenges of leading a business, sustaining momentum, and evolving through pressure. We highlighted three DarrenDaily episodes, available through DarrenDaily On-Demand, that offered timely reminders:
“Your Secret Weapon Against Life’s Challenges”
Do not wait for life to get easier, because it will not. Focus on becoming someone who handles hard better. This mental shift, shared in a clip from Duke University’s Women’s Basketball Coach Kara Lawson, flips the script from waiting for relief to strengthening resilience. Darren offers a few tips to use this seemingly harsh reality to your advantage.
“The Algebra of Success: Fixing Your Formula”
Experience alone does not equal wisdom. It is your experience multiplied by introspection that results in true value and insight. Darren talks about the importance of Plan, Do, and Review (PDR), challenging us to slow down, reflect, and ask: What worked? What did not? What is next? This is where the magic happens in turning failures into fuel.
“A Better Solution to Your Biggest Problems”
When something is going wrong or we need a change, we often default to adding: more time, more effort, more tools. But often, the real breakthrough lies in subtraction: removing the distractions, inefficiencies, or lower-return activities that dilute our impact. When faced with a problem or a situation you want to improve, consider what you should subtract, even if only to bring to the surface where to focus your efforts.
These episodes were grounded in real examples and reflections we often overlook in our busy work lives. The conversations that followed connected deeply with the idea of intentionally choosing how we respond, focus, and evolve.
Guest Interview:
Our guest, Emma Soy, brought both heart and purpose to the studio. Drawing on more than 30 years as a nurse, she founded a care-focused business in 2019 with a mission that is both simple and profound: to help older adults age with grace and dignity. What began as a personal calling has grown into a service-driven enterprise designed to meet the deeper, often overlooked needs of aging individuals, especially those living with Parkinson’s, Alzheimer’s, and other complex conditions.
Emma’s approach centers on supporting older adults in maintaining their independence for as long as possible. That means going beyond surface-level symptom management to address underlying conditions, while emphasizing essentials like hydration, movement, and meaningful connection. Her work not only improves care outcomes but also empowers families to respond with empathy and practical understanding.
Check out this episode:
WSIC’s Local Biz Now radio show airs live from 4pm – 5pm every Monday. It can be heard live on FM 100.7, FM 105.9, AM 1400, or a live stream through their website: WSICNews.com
