Back-to-school season has us thinking about continuous learning because in brand protection, there is always something new to understand, share & put into practice.
🛃 CBP Brand Trainings Are Back in Session: With virtual trainings being scheduled again, we look at how CBP IPR recordations, brand guides & trainings can help give officers the information they need to recognize & evaluate potentially counterfeit products. We also revisit *Record It or Lose It* to explain why recordation is the foundation for enforcement at the border.
🤖 INTA Schooling Us on AI: Matt is part of the inaugural cohort of INTA’s AI in IP Practice Certificate Program, exploring how AI can improve IP workflows without replacing accountability. Among the lessons so far: prompt with purpose, do not automate chaos & keep humans responsible for judgment, risk & final work.
🕵️ Undercover Lessons Over Lunch: We are headed to INTA’s TMAP Meeting in Baltimore, where we will lead a Lunch & Learn discussion exploring pretexting & undercover investigative approaches. We will consider when the strategy may be appropriate, questions to ask before outreach & issues surrounding ethical boundaries, documentation & evidence preservation. Curious to learn more? Read *When Deception Serves the Truth*.
📈 What’s Trending: Based on your views, hot topics include proactive marketplace enforcement, CBP scoring World Cup seizures & back-to-school tips for avoiding counterfeit supplies.
💼 Where Learning Takes Us Next: Fall brings more opportunities to learn, connect & collaborate, including the NCSOS Anti-Counterfeit Task Force Training Conference, INTA TMAP & INTA Leadership Meeting.
